Farm Link
Branding, Web Design, Messaging
farmlinkmontana.org
Farm Link Montana is the first online clearinghouse for Montana’s beginning farmers and ranchers. As we began thinking about a new, cutting-edge website that would connect farmers with vital agricultural land, we realized a strong FarmLink logo was needed as a foundation for this initiative. We developed a clean, modern logo that combines easily recognizable agricultural design elements with a bold san serif typography that appeals to the younger audience in Farm Link’s target demographic.
We began website design and development with a thorough discovery phase to clarify the client’s goals and objectives for the Farm Link application; as well as the warmth and accessibility they wanted to convey through stylistic decisions. Following the site map and wireframing process, we designed a site with compelling imagery and great user experience at top of mind - while developing dynamic application tools and maps that can match beginning farmers with available internships, mentorship, and land parcels for sale.