Montana KIDS COUNT
Branding, Messaging, Marketing Materials, Website Redesign
montanakidscount.org
Montana KIDS COUNT’s mission is “to improve child and family wellbeing in our state, by disseminating data and research that will advance awareness of challenges and opportunities. We make this information available to child advocates, policymakers and Montana citizens to encourage informed and responsible decision-making, as good data make for better policies.”
Montana KIDS COUNT is actively working on making improving child outcomes the top priority for Montana; leveraging data and research to inform planning budget, and policy decisions; and ensuring all children grow up in economically secure families, live in supportive, nurturing communities; and meet developmental, health and educational milestones.
Montana KIDS COUNT (MTKC) was ready to develop professional branding that reflected its mission and differentiated MTKC from other KIDS COUNT programs. After developing a logo and tagline that pairs mountain iconography with data points, MTKC was ready for a comprehensive style guide, which included professional templates, to ensure consistent branding and messaging across all marketing channels.
Studio Verde then worked closely with MTKC to redesign their website, ensuring the site features intuitive navigation, easy-to-find information, and clear messaging.
“Studio Verde’s warm, professional team started the process by really listening to who we are as an organization, and what our needs were for our (branding and marketing initiatives). They guided us through our (collaboration) with clear, calm assurance and expertise, ongoing communications, and plenty of options and flexibility. They are great at explaining the technical facets of the website build so we could make better design decisions, and maintain the website ourselves. Our new site has a clean, fresh aesthetic and an engaging, accessible layout- we’re very happy with it and grateful to Studio Verde.”
